Case Studies

ETS Power Group Case Study

ETS Power Group is a global provider of turbine parts and service. They also provide a full array of turbine field services including turbine inspections, root cause analysis, long-term turbine parts agreements and long-term turbine service agreements. Starmedia was contracted originally in 2005 for the ETS Power Group and has since fostered an ongoing relationship ensuring that ETS remain at the forefront of the Turbine parts and service industry.

Beginning with the logo and slogan, we set the tone from which the website, corporate identity, and marketing tools emanate. Both the logo and slogan had to be global, literally. ETS Power Group materials were designed for the 5 different languages that the website would feature. We designed a logo to visually express ETS Power as the foremost entity in the Turbine parts and service industry. The logo colors (red, varying blues) were chosen to indicate a global company which stands out above all others. The slogan took a similar tack stating simply and succinctly: Superior Turbine Parts.

ETS needed a website to showcase its impressive products by communicating in an innovative manner the core values that fostered its success along the years. We designed a simple original user interface that highlights its content by making it easily accessible. To achieve this accessibility and visibility we regularly optimize the website for prominent search engine ranking.

Marketing tools created run the full gamut: Powerpoint presentation, posters, Trade Show Display, Spec Sheets. The nature of the turbine parts and service business is such that they are promoting their company within a very specific group clientele who know the products. So the presentation materials needed to be detail-rich, but also fresh with strong visuals of the products offered.

At Starmedia, we see our relationship with our clients as one of nurture and growth. Since Starmedia began working with the ETS Power Group, we've helped them expand their brand to include ETS Design Solutions. Not only has their business expanded but their client base has increased substantially as well.

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