Supercharge marketing efforts by leveraging social media. Social marketing uses general marketing principles and techniques to create, communicate, and deliver social messages to consumers. The goal of social marketing is to build a long-term relationship between your organization and its different audiences.
No one debates that there are legitimate returns from social media marketing. These returns often come in the form of short bursts of traffic and an increase in links. That can improve your search engine visibility, they also decrease reliance on traffic from one or two search engines; you have to diversify to survive.
Social marketing helps an organization to understand the needs of its audience and how it can respond to these. At its best, it makes an organization more audience-centred in the search for a long-term relationship. In other words, social marketing is more likely to help you answer your audience's need to know 'what's in it for me?'
You can only know what's important to your audience by stepping into their shoes. To fully grasp your organization's perspective, think of the social marketing 'Ps.' (and add Participation) But to fully grasp your audience's perspective, think of the social marketing 'Cs.' (Campaigns, Collaboration, Community, Conversations, Content, Continuity, Context) Bringing the two perspectives as close together as possible, will increase your chances of success.
Whether you're looking to brand your company, design a new website or redesign your current one, STARMEDIA knows how to make you're brand total SUCCESS!